Eric Cheng co-founded CARSOME in 2015, combining experience in accountancy, business development, digital marketing and strategy. The company developed from Malaysia into an automotive business using data and technology, with activities extending across other Southeast Asian markets.
CARSOME’s biography describes Cheng’s involvement in its business direction and expansion across different services. It also records his participation in the wider startup community as an adviser to other businesses and his appointment to Endeavor Malaysia’s board. His profile offers an example of a founder applying commercial and digital experience to an established industry, while extending his involvement into networks that support other entrepreneurs.