Ferry Unardi is a co-founder of Traveloka, which began in mid-2012 with a flight search product built for Indonesian travellers. The early service compared domestic flight options, aiming to simplify the work of finding a suitable fare.
Traveloka became publicly available in October 2012 and announced investment from East Ventures the following month. In that announcement, Unardi connected the product’s purpose to travellers’ sensitivity to transport costs. He also pointed to engineering and product development as the means of helping users navigate more travel services. This early chapter captures a specific entrepreneurial starting point: organising scattered choices around a customer’s budget, then developing the technology to make those choices easier to assess.
Milestones
- Mid-2012 - Traveloka was founded.
- October 2012 - Its flight search service became publicly available.
- November 2012 - Traveloka announced investment from East Ventures.