Rachel Lim is a co-founder of Love, Bonito. The brand’s Trailblazers feature describes her work in the context of fashion for Asian women, alongside the challenges of expanding internationally and representing different cultures through clothing.
In an interview connected to the Embrace 2020 collection, Lim discussed practical design details: a comfortable fit, suitability for a warm climate and pieces that could adapt as customers’ needs changed. She also encouraged women to seek support from those around them. Together, the features show a founder discussing both the direction of a fashion business and the everyday experience of choosing and wearing its products.