Roshni Mahtani-Cheung founded The Parentinc after noticing a shortage of online parenting information that reflected Asian families’ experiences. In the company’s account of her journey, a question encountered while babysitting in New York prompted her to investigate that gap. She began theAsianparent by building the website and writing its early articles herself.
The Singapore-headquartered business developed from publishing into community platforms and consumer products. Mama’s Choice added a product business, while the acquisition of Motherswork brought physical retail into the group. A Motherswork experiential store opened in Ho Chi Minh City in 2025. Mahtani-Cheung’s story follows the relationship between listening to an audience and developing different ways to serve it, through information, conversation and shopping.
Milestones
- 2017 - Participated in planning theAsianparent's redesign, documented in the company's founder feature.
- 2025 - The Parentinc opened a Motherswork experiential store in Ho Chi Minh City.